Kristin Hambleton is the new vice president of sales and marketing at Presbyterian Senior Living, Dillsburg, PA. Her appointment follows a national search.

Hambleton succeeds Victoria Hess, who retired in 2018. She brings more than 25 years of sales, marketing and management experience to the position, along with a strong background in the senior living industry.

Hambleton will be responsible for the oversight, direction and management of marketing, communications and census development. Internally, she will oversee lead management systems and establish staff trainings and education for marketing and admissions personnel. She also will provide personalized direction to all marketing and sales staff at PSL’s more than 30 locations.

Before joining PSL, Hambleton spent almost a decade working in the senior living industry. Most recently, she held the role of vice president of sales and business development for Continuum CRM, which offers senior living software solutions. There, she helped build the company from the ground up, covering all aspects of business development, sales and marketing on a national level.

Previously, Hambleton was director of sales for Willow Valley Communities in Lancaster, PA, where she led growth initiatives, including managing occupancy for several new expansion projects, increasing occupancy within the community and creating a culture of collaboration within the organization.

Hambleton graduated from Susquehanna University with a degree in communications.