Grace Ferri has been named chief marketing officer for United Hebrew of New Rochelle in New York’s Westchester County.

Ferri, a 26-year healthcare veteran, most recently served as vice president of marketing and development for United Hebrew.

In her new role, Ferri is responsible for overseeing the fundraising and marketing for United Hebrew while serving as an ambassador for the organization’s state-of-the-art campus in New Rochelle. She also provides tours and one-on-one counseling to help families navigate the levels of senior care.

“Her appointment reflects her ability to promote our campus in an ever-changing healthcare arena,” said Rita Mabli, president and CEO of United Hebrew of New Rochelle. “She’s often the first person people meet or speak with when they want to know more about us.”

Ferri has led fundraising campaigns resulting in over $50 million in contributions. In 2012, she was named the Professional Fundraiser of the Year by the Association of Development Officers.

She has worked at United Hebrew in 2007. Prior to joining United Hebrew, she served for 13 years at Calvary Hospital as director of annual giving and special events.

Ferri holds a bachelor’s degree in healthcare administration from Iona College.