After winning a Bronze award in the McKnight’s Technology Awards for its custom-made interactive digital signage in 2014, Wingate Healthcare in Massachusetts recognized that it had a problem.

“The touchscreens we originally installed were too cumbersome for staff to maintain and update,” says Vice President of Real Estate David Feldman. “We didn’t have a dedicated person to do signage.”

The community moved its skilled nursing facility to Touchtown in 2016, which it is using for digital signage, activities, scheduling and menus. 

Feldman says that using Touchtown is “basically plug and play.” Staff members have to only import text rather than worry about formatting. 

Wingate also switched its digital art to Moving Murals at its assisted living building in early 2017.

“We had digital art custom-made for us and everybody was tired of the dandelion growing from seed to flower,” Feldman says. “Now in the lobby, we have Moving Murals. We have historic places, city light scenes — it looks like you’re looking in a window.”

Feldman says it’s been received so favorably the community’s new independent living building will feature a huge moving mural with a 70-inch vertical panel.