The first, and some might say most important, deadline for the McKnight’s Pinnacle Awards arrives Thursday, and with it the best opportunity to effectively nominate a long-term care veteran in your life deserving of highest industry praise. The extended, final deadline will hit a week later, Oct. 27.

Top leaders and performers in skilled nursing, senior living and home care are eligible in several divisions, including “Skilled Nursing-Nonprofit” and “Skilled Nursing-For-Profit.” Business partners and “allies” of the industry also will be recognized. Nominees should have a career of 20 years or longer.

Colleagues, bosses, mentors, managers, friends and other worthy individuals are expected to be among the inaugural nomination class. An impartial, national panel of judges will assess the entries.

Finalists will be announced Dec. 1, with the program culminating in a grand awards ceremony and reception March 7 in Chicago.

The five main categories, which may recognize multiple winners in each, are: 

•  Setting the Standard Award

•  Agent of Change Award

•  Inspiration Award

•  Thought Leader Award

•  Unsung Hero Award

The 2023 McKnight’s Pinnacle Awards also will bestow a Career Achievement Award winner chosen by event organizers.

More details about the program and the submission form are via the event’s entry kit. The event website also holds more details at Don’t delay!