It wasn’t too long ago that “quality” and “nursing homes” were seldom mentioned in the same sentence. But thanks to new rules and expectations, that has changed. These days, more facilities than ever are positioning themselves as quality-driven organizations. Perceptive marketers in the field are beginning to take notice. From software to resident care items, more products are being marketed as tools that can help facilities deliver higher-quality care. In more ways than one, that’s a good sign.