Nuvothera launched its Super-Micronized Turmeric Curcumin supplement, which is meant to diminish joint pain and decrease heart disease risk.

Curcuminoids in turmeric are often used as a natural anti-inflammatory and healing agent to support  joint health and mobility, noted Nuvothera CEO Arthur Clapp.

His goal was to develop a supplement where the turmeric or curcumin is absorbed effectively by the digestive tract.

“Open up a typical curcumin capsule and pour it in a glass of water,” Clapp said. “You’ll see the contents float on top of the water. When you pour our Super-Micronized Turmeric Curcumin on water, it dissolves instantly. That’s the difference particle size makes. Our turmeric curcumin supplement absorbs easily and is selectively taken up by our bodies without the need for black pepper or additional absorption enhancers.”

Nuvothera uses the entire turmeric root for achieving better results, the company noted.