Elidah Inc., a Connecticut-based woman-owned medical device company, has launched the ELITONE®, described as the first and only patented medical device providing non-invasive treatment for stress urinary incontinence in women. 

The FDA has a new product category for non-invasive incontinence therapy, the company said.

“Incontinence is one of those issues that women don’t discuss, even with their doctors,” said Gloria Kolb, co-founder and CEO of Elidah. “It is not a natural part of aging, and it is largely treatable. Unfortunately, many women wait too long before pursuing treatment.”

The device is worn under clothing and against the skin like an absorbent pad, and provides gentle stimulation to exercise the pelvic floor muscles. The therapy is rendered through externally applied disposable gel pads, and treatment sessions last 20 minutes.