Lorien Health Services rebrands

Lorien Health Services has debuted a new logo and tagline, reflecting a new chapter for the 40-year-old family-owned company.

The logo reflects a “modern aesthetic,” the company said. Its new tagline is “Care Forward.”

The rebranding was created by MGH, a marketing agency in Owings Mills, MD.

“We use the latest techniques and technologies to care for our residents. We are constantly evolving and growing to meet the needs of a changing population,” said Louis Grimmel, CEO, Lorien Health Services. “Our new logo and tagline fully display that strategy.”