Denver-based digital resident engagement company iN2L unveiled an updated name and visual branding as well as a redesigned website as the company celebrates its 20th anniversary.

“This brand refresh marks a new era of enriching lives through meaningful connections and our expanding footprint in communities across North America,” iN2L CEO Lisa Taylor said. “We’re honoring iN2L’s history while paving the way for continued innovation and the growth that’s yet to come.”

The new iN2L logo pares down the company’s legacy name of It’s Never 2 Late in an effort to bring to the forefront visual cues that emphasize the tagline “Spark. Engage. Shine.”

“iN2L was built on the idea that it’s never too late to live a life full of joy, purpose and connection. As we’ve innovated and evolved our product offerings, the way we’ve achieved those goals has also evolved, but our intent to bring joy to older adults has remained the same,” iN2L President and co-founder Jack York said. “Seeing this next phase of iN2L take shape has been humbling, and I am thrilled at how the new branding honors iN2L’s past as well as points to its future,” he added.

York told McKnights the coronavirus and its related visitor and travel restrictions have underscored providers’ appreciation for vibrant, tech-based activities that can meet residents where they are.