McKnight’s Long-Term Care News and its affiliated publications unveil new looks today as an extension of more than 40 years of exemplary service to long-term care owners, operators and key stakeholders. The digital transformation of a trio of integrated websites brings readers more connectivity to greater resources, with a fresh layout and a new logo.
“Readers have consistently said that they find McKnight’s to be informative, trustworthy and essential. The new website design being launched today builds on all three of those distinguished traits,” said McKnight’s Editorial Director John O’Connor.
The new mcknights.com keeps things readers have always wanted and liked — news, information, analysis and perspectives from many directions — and adds more.
Readers also will notice newly designed magazine pages in the November issue of McKnight’s Long-Term Care News and subsequent issues of sister publication McKnight’s Senior Living.
“It’s all with the same goal in mind: To bring you great user experiences and even more of the best information and insights about the increasingly important world of long-term care,” O’Connor said.
The reimagined mcknights.com is a freshened version of its award-winning self, with better navigation and more entry points.
It also better integrates the three McKnight’s websites — for the 42-year-old flagship, McKnight’s Long-Term Care News (at mcknights.com); McKnight’s Senior Living (mcknightsseniorliving.com); and the newest addition to the family, McKnight’s Home Care (mcknightshomecare.com).
Each offers seamless access to content from all three brands, including the latest news feeds from the five McKnight’s daily e-newsletters.
McKnights.com will provide deeper dives into the complex world of skilled nursing and more about the people and trends shaping the industry. There are also better ways to enter our awards programs or sign up for our in-person or virtual events.
Editors consider mcknights.com a continually evolving vehicle. As such, they invite readers to take a close look and please pass along any comments or suggestions to Executive Editor James M. Berklan at [email protected].After more than four decades and hundreds of editorial and publishing awards, McKnight’s mission continues to be delivering unparalleled content and experiences for its readers.
