Just dance: LTC insurance group uses flash mob to get message across

Share this content:

A flash mob of dancers dressed as grey-haired senior citizens hit New York City's Times Square Tuesday to draw attention to long-term care insurance.

Members danced a choreographed waltz in pairs, while a string quartet accompanied them. After the waltz, the dancers tore off their costumes and began a swing dance number. To watch, click here.

The mob was sponsored by non-profit group 3in4 Need More, which focuses on long-term care advocacy and the need for LTC insurance. Several long-term care insurance carriers, including Prudential, John Hancock and Mutual of Omaha, sponsor the organization.

Following the dancers, eldercare expert Marion Somers, Ph.D., addressed a small crowd of spectators and spoke about the increased need for seniors to purchase long-term care insurance. As part of 3in4 Need More's awareness campaign, the group is holding an ultimate caregiver contest for those struggling to care for elderly loved ones. The winner will receive a makeover and pampering package worth $50,000.