Former Beverly facilities undergo name change
It may be said literally that everything the new owner of Beverly Enterprises Inc. touches turns to gold.That is because all the former Beverly facilities now have a Golden moniker. Golden Living is the new name for the long-term care company. Its 262 skilled nursing facilities are now called Golden LivingCenters, and Golden Living Communities is the name for its 15 assisted living centers. Pearl Senior Care an affiliate of Fillmore Capital Partners, a private equity firm based in San Francisco, purchased Beverly earlier this year.
Other name changes include: Golden Ventures for the administrative services company; and Golden Innovations for the ancillary businesses, such as Aegis Therapies, Aegis Acute Rehab, and AseraCare Hospice and Home Health. These individual companies will retain their existing names. New logos and fresh graphics accompany the name changes.