Argentum, James Balda

Friday is the last day to score an early-bird discount for one of long-term care’s biggest events this spring.

Argentum, an association for assisted living providers, is set to take over the Gonzalez Convention Center from April 15 to 17 in San Antonio. The agenda will include numerous educational sessions, several keynote speakers, and a new deep dive that will celebrate the achievements of women in the field.

Music and the brain, brand-building, leadership, memory care, and healthcare policy will be just a few of the topics featured during the Argentum Senior Living Executive Conference.

Daniel Levitin — an award-winning scientist, musician, writer, record producer, and author of three best-selling books — will appear on Argentum’s mainstage as the opening keynote April 16.

The closing keynote on April 17 will be delivered by Kat Cole, chief operating officer and president, North America, for Focus Brands, who was previously president of Cinnabon. Her talk is titled “Building Highly Successful and Resilient Brands.” TV journalist Ann Compton will once again join Argentum as the moderator for two mainstage and three C-suite panels on April 16 and 17.For more details, visit conference.argentum.org. “Early bird” meeting rates are available through March 1.