Senior living operators should find more ways to market and discuss long-term care financing with baby boomers, a new survey suggests.
Baby boomers often are overburdened by trying to find the physical, financial and emotional resources to care for their aging parents, according to respondents to a survey conducted by Care.com.
Forty-seven percent of respondents said financing long-term care is a top concern. Forty-six percent of respondents reported having a solid understanding of their loved one’s preferences for care, but were not certain about how to proceed.
“Making effective decisions about the care of a loved one often takes more time than anticipated and requires an understanding of the long-term care system that many caregivers lack,” Care.com vice president of care management, Jody Gastfriend, said.
Care.com is an online resource that offers, among other services, senior planning advice.