Assisted living facility chief financial officers had the highest salary increases among all management positions in 2011, with a 3.9% jump over last year to $122,226, according to a new report.

The increase in pay for CFOs shows the importance of focusing on the bottom line, says Rosanne Zabka, director of reports at the Hospital & Healthcare Compensation (HCS) Service. The group published the Assisted Living Salary and Benefits Report for 2011-2012.

Assisted living marketing directors also had a strong 2011, as they saw an average salary increase of 2.05%. They had an average annual bonus of $9,354, or about 20% of their salary.

“A marketing director typically has a high bonus as the position is sales-driven,” Zabka says, noting that last year’s average bonus was 14.64%. “It does seem like there was an increase in new residents based on the percent increase.”

In other key positions, assisted living CEOs saw average salary increases of 3.3% to $141,847; AL directors of nursing saw salaries rise 2% to $65,251.

Close to 1,800 for-profit and nonprofit assisted living facilities participated in the study and provided compensation data on more than 64,820 employees nationwide. The report is published in cooperation with LeadingAge and supported by the National Center for Assisted Living.

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