A leading software-as-a-service provider for senior living and healthcare providers is livening up its brand.

Dude Solutions, based in Cary, N.C., recently announced that it’s rolling out a new logo and brand identity. With that, it is also retiring the brand name “School Dude,” and placing its entire portfolio of products under the name “Dude Solutions.”

“Dude Solutions began in 1999 as a platform to make operations easier, and that will always be core to who we are,” CEO Ed Roshitsh said in a press release. “As we continue to evolve, grow and push forward, it is important to cultivate a brand identity that not only represents the operations heroes of the communities we serve, but pays homage to our legacy.”

As part of the announcement, the company is also expanding its online Dude Community, an interactive forum for operations professionals  to find product help, professional development and networking.