It’s no mystery why so many tailors, dressmakers and seamstresses work in America. We are a nation of people constantly struggling to find the right fit.

But getting that made-to-order look is hardly limited to clothing. In fact, many of the things we want in life have the same goal. Whether it’s friends, schools, careers, homes or partners, what we tend to seek are options that fit and feel right.

Yet for many senior living professionals desperate to stay informed, off-the-rack options have often been the norm. More often than not, you’ve had to settle. Settle for professionally focused content that was written for another sector that’s not quite you. Or worse, settle for stuff that has little to do with your day job. The good news is that those days are officially over. is now live.

This new marketplace of information and ideas is dedicated to serving the needs and interests of senior living professionals. As our tagline notes, you can count on us for the news, perspective and analysis you need.

The new site offers a clean, simple and bold design, as well as easy-to-use navigation. In our effort create a gathering place for senior living pros, we’ve carved out dedicated space for columns, technology, company information and a cornucopia of additional information.

Please know that as a complement, we are also launching a Daily Briefing eblast service. Each business morning, the Daily Briefing will put the most important and relevant developments in the field at your fingertips. To receive this valuable free service, simply sign up here. was built just for senior living operators. I hope you’ll give it a look. If it’s not for you, that’s fine.

But chances are good you’re going to like the new fit.

John O’Connor is McKnight’s Editorial Director.