Opinions that matter most
McKnight’s took that liberty today, announcing that we won a record seven awards in a contest sponsored by the American Society of Healthcare Publication Editors. (OK, I’ll say it. Yea!) I am particularly proud of our organization taking a Gold Award for Best Online News Section for this very Web site (www.mcknights.com) for the second straight year.
But as great as awards are in affirming the quality of our work, even more valuable to us is your, our readers’, opinions. You are the people who read us every day, rely on our information for your career, and, well, give us a purpose.
What you take from our stories and content matters most. Just as important to know is what we might miss, overlook or neglect to point out.
Our staff here is constantly talking about the stories that would most interest or appeal to readers. Regulatory issues, so you know, frequently come to the top of the list. Stories related to RUGS categories and Medicare and Medicaid are almost certainly game. We also know you are interested in information related to dementia and fractures and those chronic illnesses your residents cope with on a daily basis.
We also have a sense that while you want to know what is going on in Washington, you don’t necessarily need to know every nuance of every action of every healthcare bill as it passes through the Legislature. (Then again, some of you might!)
So, let us know if we’re on the right track. Tell us what you’d like to know more about. Is there an issue we are not covering, or not covering enough? Is there a story we’re covering too much? Feel free to comment below or e-mail me at firstname.lastname@example.org.
Awards are rewarding, but satisfied readers are the key to our success.