A McKnight’s webinar on Sept. 20 will provide insight into how providers can use existing Quality Metrics to best market their facility to continuum partners, and increase referrals and census.

Information from the presentation will help providers deal with Centers for Medicare & Medicaid Services initiatives on bundled payments, accountable care organizations and other value-based payment models. Ellen Kuebrich, the vice president of sales and marketing for Providigm will be the featured speaker.

Among other things, providers will learn the five key metrics that referral partners care about, how to understand how best to present marketing information and how to gain insight into the best way to tell your story through interactive examples. Attendees also will learn to understand the financial impact and potential benefit that reimbursement penalties assessed on partners can have on them.

The hour-long event begins at 1 p.m. and is sponsored by Medline. McKnight’s Editor James M. Berklan will moderate it. For more information or to register for this free event, click here.