There’s no doubt that the changes ushered in by the ACA also demand new attention to your marketing.
10 marketing reasons why providers should enter McKnight’s Technology Awards program
By
Pam Selker Rak
Jun 07, 2012
We hear it day after day in our industry: Providers need to market themselves because they’re entering an era of competitiveness like they’ve never seen before. As a marketing consultant in...
Don’t underestimate the importance of marketing
By
Pam Selker Rak
Jan 25, 2010
Just because times are tough does not mean long-term care organizations should skimp on marketing. It’s important to view marketing as a long-range investment and not as just another expense.