Mark Evin

The first step of any exercise in innovation is to deeply understand the nature of the problem you’re trying to solve. When done well, this process of discovery often points to a solution that’s different from what anyone had in mind at the outset. This is the essence of “design thinking,” a core element of…

Setting up the right processes is critical, but in order for these processes to do their magic, you need wholehearted buy-in from the human beings that make up your organization.