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Ken Robbins

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Ken Robbins

Three ideas for great online marketing

By the day, more and more baby boomers are becoming the adult caregivers for their parents. They are the decision-makers who need to be targeted, but marketers for long-term care facilities are still missing out. Too often they look at boomers the same way as the retiring generation of 20- or 30-years ago, and yet they couldn’t be more different.

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