Edward J. Tromczynski, Author at McKnight's Long Term Care News

Edward J. Tromczynski

Most recent articles by Edward J. Tromczynski

A strategy for success: Focus on marketing

As obvious as it may sound, in order to maximize your organization’s market potential, it’s imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy. Certain high touch marketing initiatives may have worked on a limited basis in the past. However, given the current state of the healthcare industry, i.e., budget cuts, CMS penalties for higher than acceptable readmission rates, and increasing competition, a more strategic plan is essential. Technology can help you accomplish these goals.

Edward J. Tromczynski

Partnering with your state association for success

It’s imperative to leverage all relationships, including customers, partners, colleagues, and vendors. One partnership opportunity which is often overlooked is with state healthcare associations. With a little research, your organization can connect more effectively and successfully with your state association, forming a solid learning environment and strategic partnership for growing your business.

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