Updated guidebook helps measure how well PR efforts are working

Updated guidebook helps measure how well PR efforts are working
Updated guidebook helps measure how well PR efforts are working

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to determine how well public relations efforts are working; determine the most effective measurement tools and techniques for improving future campaigns; and measure the level of stakeholder engagement at your organization. 

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