Updated guidebook helps measure how well PR efforts are working

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Updated guidebook helps measure how well PR efforts are working
Updated guidebook helps measure how well PR efforts are working

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to determine how well public relations efforts are working; determine the most effective measurement tools and techniques for improving future campaigns; and measure the level of stakeholder engagement at your organization. 

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