Time for a new policy?

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Most operators stand to gain if private long-term care insurance becomes a significant source of eldercare funding. But a new study from Conning Research and Consulting indicates that such a scenario seems unlikely. Despite product innovation in recent years, individual and group sales have declined, according to Stephan Christiansen, director of research at Conning. "It may well be time for the [insurance] industry to rethink the entire product offering," he suggests.

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