Liza Berger, associate editor of McKnight's Long-Term Care News, talks to Lauren Shaham, vice president of communications for the American Association of Homes and Services for the Aging, at its annual conference in Philadelphia in October.
The American Association of Homes and Services for the Aging encourages members to tell their caregiving stories to the press on an ongoing basis. Position yourself as a go-to person in your community, advises Lauren Shaham, vice president of communications for AAHSA. She offered her expertise at the association's annual conference in Philadelphia earlier this month.