A former nursing home worker fired for a Facebook status update has not succeeded in an appeal to the Idaho Supreme Court. The language of the skilled nursing facility's social media policy was an important factor in the ruling handed down Friday, according to local reports.
Technology is changing how we care for seniors, and with the number of seniors in the U.S. expected to double by 2050, entrepreneurs are investing in new technologies designed specifically for the senior population. This trend has the potential to improve the lives of not only seniors, but also those who care for America's aging population as well.
Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared. If you thought Facebook was all you had to worry about, think again.
Plaintiffs' lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined beginning, middle and end. Unfortunately for healthcare providers, especially skilled nursing facilities, there is no end to the cycle of targeted, negative advertising.
Social media, email and other forms of communication technology offer senior citizens a virtual world of information, entertainment and correspondence with friends and family. Yet these can be strange, unfamiliar formats for many older people.
The newest Crisis Management Guidebook provides operators with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.
To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers' heads and on their level.
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency and "resting on your laurels" will not have a place in tomorrow's market.
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.
Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.
The National Labor Relation Board's Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers' restrictions on employee use of social media. They provide insight as to how the NLRB is currently reviewing social media issues that impact employee rights.
Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses Association.
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking about big budgets and large-scale advertising, but rather about innovative communications campaigns.
Did anyone else get a kick out of last week's story about Ivy Bean, the Twitter user who died at the age of 104?