Social Media

When crisis hits

Shane Swisher February 27, 2012

Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.

Put resident privacy first in nursing home social media programs, advocacy group says

January 23, 2012

Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.

NLRB offers guidance on social media policies and practices for nursing homes

Michael Pepperman, Esq. November 22, 2011

The National Labor Relation Board's Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers' restrictions on employee use of social media. They provide insight as to how the NLRB is currently reviewing social media issues that impact employee rights.

Association releases social media guidelines for nurses

October 12, 2011

Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses Association.

Innovative marketing for the eldercare industry a growing necessity

Nina Dunn April 19, 2011

To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking about big budgets and large-scale advertising, but rather about innovative communications campaigns.