Social Media

Self-absorption training for seniors sorely needed

Self-absorption training for seniors sorely needed

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Social media overlords have their sights set on enslaving the planet's seniors. They might be in for a surprise.

It's Never 2 Late chooses Amendola

Amendola Communications has been selected to launch a new social media program for It's Never 2 Late.

Family alleges long-term care facility banned them due to social media posts, files lawsuit

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Family members of a Texas long-term care resident have sued the facility where she lives, claiming they were banned from visiting due to their social media posts, according to a publication covering legal proceedings in the state.

Welcome to the community, social media

Welcome to the community, social media

Make sure staff, family and friends interact on social media. Have family and friends write reviews about their experience. Upload pictures and videos from events and make sure everyone knows about activities going on in the community. With time, residents, family members, staff and even prospects will be tweeting, posting and connecting!

Nursing home worker fired for Facebook post loses Idaho Supreme Court case

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A former nursing home worker fired for a Facebook status update has not succeeded in an appeal to the Idaho Supreme Court. The language of the skilled nursing facility's social media policy was an important factor in the ruling handed down Friday, according to local reports.

Caring for a booming senior population: How tech helps and hurts

Caring for a booming senior population: How tech helps and hurts

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Technology is changing how we care for seniors, and with the number of seniors in the U.S. expected to double by 2050, entrepreneurs are investing in new technologies designed specifically for the senior population. This trend has the potential to improve the lives of not only seniors, but also those who care for America's aging population as well.

Top 10 best practices for social media in LTC

Top 10 best practices for social media in LTC

Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared.[1] If you thought Facebook was all you had to worry about, think again.

What providers can do to counteract negative advertising

What providers can do to counteract negative advertising

Plaintiffs' lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined beginning, middle and end. Unfortunately for healthcare providers, especially skilled nursing facilities, there is no end to the cycle of targeted, negative advertising.

Partnership's mission is to help seniors get plugged in

Partnership's mission is to help seniors get plugged in

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Social media, email and other forms of communication technology offer senior citizens a virtual world of information, entertainment and correspondence with friends and family. Yet these can be strange, unfamiliar formats for many older people.

Crisis management guidebook offers inside advice

Crisis management guidebook offers inside advice

The newest Crisis Management Guidebook provides operators with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.

The things that matter: 5 tips for welcoming prospective residents and families

The things that matter: 5 tips for welcoming prospective residents and families

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To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers' heads and on their level.

Building up the executive director's tool kit

Building up the executive director's tool kit

Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency and "resting on your laurels" will not have a place in tomorrow's market.

When crisis hits

When crisis hits

Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.

Put resident privacy first in nursing home social media programs, advocacy group says

Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.

NLRB offers guidance on social media policies and practices for nursing homes

NLRB offers guidance on social media policies and practices for nursing homes

The National Labor Relation Board's Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers' restrictions on employee use of social media. They provide insight as to how the NLRB is currently reviewing social media issues that impact employee rights.

Association releases social media guidelines for nurses

Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses Association.

Innovative marketing for the eldercare industry a growing necessity

Innovative marketing for the eldercare industry a growing necessity

To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking about big budgets and large-scale advertising, but rather about innovative communications campaigns.

If Ivy Bean can master Twitter, so can we

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Did anyone else get a kick out of last week's story about Ivy Bean, the Twitter user who died at the age of 104?

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