As the marketing discussion continues about what continuing care retirement communities should be called, a more subtle — and potentially more profound — change is quietly taking root.
My first thought was one of concern: What had gone so wrong that one of the most esteemed long-term care providers in New York had to change its name? If it ain't broke, don't fix it, right? What was broken?
The audience member had a question that in previous years would have been found at the corner of Blasphemy and Crazytalk. She wanted to know whether it would be advisable to drop skilled care from her nonprofit organization's portfolio. Not too long ago, that might have been like Toyota asking if it should make cars without seats.
There's an old adage that goes something like this: It's hard to remember that your objective was to drain the ditch when you are up to your waist in alligators.
There was a time when the arrival of the annual JC Penney's or Sears catalog in the mail was a reason for great excitement. Therein lies the rationale behind the newest creative website to make your professional life enjoyable.
McKnight's is announcing the official debut of SearchEldercare.com, a new website dedicated to providing long-term care professionals with the most up-to-date guide of new products and services.