As consumers increasingly turn to online reviews before making a purchase, more and more businesses are building up their online presence to influence decision-making and bolster marketing efforts. But...
Which matters most: Social media or Five-Star?
By
Steven Littlehale
May 27, 2022
Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...
All by myself
By
Jacqueline Vance, RNC, CDONA/LTC
Jun 29, 2021
When I am nervous about something, I hate being by myself. I want to know what to expect, what’s going to happen next, and most importantly, that there is somebody that’s got my back. I don’t think...
Embracing — and encouraging — online reviews
By
Nov 08, 2017
It’s time again to talk about an issue that’s been increasingly on healthcare providers’ minds in recent years — and will probably only continue to grow more urgent: patients’...
Senior care reviews: The impact on the family decision
Nov 15, 2013
Last spring, I wrote about why senior care reviews are here to stay. I outlined how they are important for senior care providers and made some suggestions on ways you could join the conversation. Since...
Why online reviews are here to stay
By
Shelley Laurell
May 10, 2013
The Internet has given consumers a voice. Sharing with one another online, they visit and revisit online sources when making decisions. The places where their searches intersect with information they want...