Plaintiffs' lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined beginning, middle and end. Unfortunately for healthcare providers, especially skilled nursing facilities, there is no end to the cycle of targeted, negative advertising.
When you talk to experts in this field about the year ahead, an unsettling pattern soon emerges. Almost everyone seems fairly confident that regulators will be taking a much closer look at operators.
When mistakes happen, many long-term care operators tend to flip out.