Rebranding

Provider's rebranding and restructuring catch national attention

Provider's rebranding and restructuring catch national attention

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My first thought was one of concern: What had gone so wrong that one of the most esteemed long-term care providers in New York had to change its name? If it ain't broke, don't fix it, right? What was broken?

Bild & Company rebrands

Bild & Company has announced a new look, logo and messaging to reflect its new marketing arm, the company announced.

Brookdale has new CEO, look

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Brookdale Senior Living is launching a rebranding initiative under new CEO Andy Smith. The company serves about 66,700 residents in skilled nursing centers and senior living communities.