Put resident privacy first in nursing home social media programs, advocacy group says

Share this article:

Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.

Healthcare providers have much to gain by establishing a social media strategy, but maintaining a facility's reputation and protecting resident privacy are key considerations, according to the patient advocacy group ECRI Institute.

In a risk analysis report, ECRI urges providers to define who their audience is and determine who will oversee social media endeavors. Then, it should “establish policies and procedures for managing risks related to privacy, reputation management, and employment issues,” the report states.

Additionally, staff members responsible for maintaining social media accounts should be screened beforehand and well-versed in HIPAA privacy protections.

Click here to obtain the full risk analysis.

Share this article:

More in News

Expert says providers often wrongly threatened by PEPPER reports

Instead of fearing further scrutiny by federal authorities, providers should embrace the opportunity to get feedback in the form of PEPPER reports, legal experts said Monday at the LeadingAge annual meeting in Nashville.

Healthcare reform already driving diverse, dynamic long-term care models, LeadingAge leaders say

Healthcare reform already driving diverse, dynamic long-term care ...

One way to gauge the effects is healthcare reform is by looking at ongoing changes to the continuing care retirement community model, LeadingAge officials said Monday at the association's annual ...

Federal court: Nursing home can be sued for firing hairdresser who can ...

Is the ability to transport residents in their wheelchairs an essential function of a nursing home hairdresser? A federal appeals court says it's a valid question and is allowing a hairdresser to sue a facility that fired her.