Put resident privacy first in nursing home social media programs, advocacy group says

Share this article:

Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.

Healthcare providers have much to gain by establishing a social media strategy, but maintaining a facility's reputation and protecting resident privacy are key considerations, according to the patient advocacy group ECRI Institute.

In a risk analysis report, ECRI urges providers to define who their audience is and determine who will oversee social media endeavors. Then, it should “establish policies and procedures for managing risks related to privacy, reputation management, and employment issues,” the report states.

Additionally, staff members responsible for maintaining social media accounts should be screened beforehand and well-versed in HIPAA privacy protections.

Click here to obtain the full risk analysis.

Share this article:

More in News

Bulk of Medicaid to be managed care in two years: Avalere

Bulk of Medicaid to be managed care in ...

More than three-quarters of Medicaid beneficiaries will be enrolled in a managed care plan as of 2016, according to an Avalere Health analysis released Thursday. The numbers reveal that managed ...

Nursing home asked for employee's personal information too often, jury rules

The human resources department of a Maine nursing home did not properly protect a former employee's personal identification information, a jury recently ruled.

Test could confirm sepsis within an hour

Nursing home residents might benefit from a new way of diagnosing and treating sepsis made possible by discoveries out of the University of British Columbia.