Put resident privacy first in nursing home social media programs, advocacy group says

Share this article:

Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.

Healthcare providers have much to gain by establishing a social media strategy, but maintaining a facility's reputation and protecting resident privacy are key considerations, according to the patient advocacy group ECRI Institute.

In a risk analysis report, ECRI urges providers to define who their audience is and determine who will oversee social media endeavors. Then, it should “establish policies and procedures for managing risks related to privacy, reputation management, and employment issues,” the report states.

Additionally, staff members responsible for maintaining social media accounts should be screened beforehand and well-versed in HIPAA privacy protections.

Click here to obtain the full risk analysis.

Share this article:

More in News

Long-term care leaders need self-awareness, partnerships to avoid the 'Founder's Trap,' CEO panel advises

Long-term care leaders need self-awareness, partnerships to avoid ...

Strong leaders must be vigilant or they could stifle a company's innovation and growth, a CEO panel said Monday at the 2014 LINK LTC and Senior Living Conference in Chicago.

County nursing home weighs heroin addict plan

An Ohio county is evaluating whether 20 beds at its nursing home could be dedicated for heroin addicts during their withdrawal, according to local reports.

Coaching sessions reduce hospital readmissions, study finds

An hour-long educational coaching session and up to three follow-up phone calls reduced readmissions by 39% among Medicare patients, a new study finds.