Put resident privacy first in nursing home social media programs, advocacy group says

Nursing homes considering a social media program should first thoroughly outline their goals, according to a recent risk analysis.

Healthcare providers have much to gain by establishing a social media strategy, but maintaining a facility's reputation and protecting resident privacy are key considerations, according to the patient advocacy group ECRI Institute.

In a risk analysis report, ECRI urges providers to define who their audience is and determine who will oversee social media endeavors. Then, it should “establish policies and procedures for managing risks related to privacy, reputation management, and employment issues,” the report states.

Additionally, staff members responsible for maintaining social media accounts should be screened beforehand and well-versed in HIPAA privacy protections.

Click here to obtain the full risk analysis.