Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a few vacancies.
Experiences become stories, which really are perceptions of the actual experience translated. Stories spread by word of mouth, amplified by social media. Stories make people fall in love, or hate, with a product or service. Stories are the marketing. Marketing impacts revenue.
News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.
Republican members of the House Ways and Means Committee have threatened to subpoena federal health officials to gain access to public relations contracts related to the Affordable Care Act.
Republican senators question $20 million public relations campaign promoting the Affordable Care ActJune 15, 2012
Republican lawmakers are angry that $20 million in preventive health funding was spent on a public relations campaign for the Affordable Care Act.
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I'm not sure I was able to utter an audible response to its marketing representative since I was busy hitting my palm against my forehead.