WebMD has announcedplans to acquire QualityHealth.com, and its parent, Marketing TechnologySolutions, for $50 million. The acquisition will “add performance-basedmarketing programs to WebMD’s extensive product portfolio and expands thebreadth of its offerings to the biopharmaceutical and healthcare markets,”according to a company statement. The acquisition is expected to close in aboutfour weeks.
WebMD to acquire QualityHealth.com
September 16, 2008