VeriChip launches DTC campaign

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The VeriChip Corporation, manufacturers of radio-frequency identification devices (RFID) for patients, has launched its first direct-to-consumer campaign in South Florida. In conjunction with the campaign, which features print and TV ads, VeriChip renamed its patient identification system Health Link, and launched a new Web site. Health Link was designed to provide vital medical and emergency contact information to doctors and nurses.

http://www.verichipcorp.com/
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