Study questions DTC ads

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Direct-to-consumer ads may be a questionable marketing strategy for drug companies. A study appearing in the Sept. 2 online edition of the British Medical Journal examined three drugs. For two of the three, the ads showed no increase in related sales. Authors noted that for such ads to work, a chain of events, which can easily break down, needs to take place.

http://www.bmj.com/cgi/content/extract/337/sep02_1/a985