PointRight partners with CommuniTech

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Analytics vendor PointRight is partnering with marketing firm CommuniTech, the firms jointly announced Tuesday. Under the arrangement, two of CommuniTech's key staff — including Pam Selker Rak, founder and president, and Sarah Carr, multimedia specialist and marketing technologist, will become full-time employees of PointRight. Rak will fulfill the role of vice president of marketing for Point Right's provider business, reporting directly to Steven Littlehale, the executive vice president and chief clinical officer of PointRight. Carr will fulfill the role of marketing technologist and will continue to report to Rak.

“The integration of CommuniTech with PointRight is an opportunity of a lifetime and one that I simply couldn't bypass,” said Rak, president of CommuniTech, LLC. “PointRight has been our client for years and the relationship was productive on all levels. While this is one of the biggest decisions of my life, I didn't think twice. I believe in their services and their talented team, and I'm thrilled that we'll be part of this impressive organization.”

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