Old-school press releases remain an effective way to gain press coverage

Share this content:
There's no doubt that we've entered the era of blogs and social networking. So it might come as a bit of a surprise that old-school press releases remain one of the most effective ways for marketers to generate media coverage. In fact, 92% of business-to-business journalists say they get their story ideas from press releases, according to a survey by the PR firm Arketi Group. In addition, 85% say they turn to industry sources and PR contacts. Of course, one of the best ways to attract media attention is to produce something that's worth covering.