MatrixCare acquires MEALTRACKER


MatrixCare has purchased MEALTRACKER®. The New York-based company offers dietary and nutritional menu planning software designed for the long-term care market.

“MatrixCare has the winning vision and strategy to help long-term care providers deliver superior care and better outcomes,” said Robert Evans, president and CEO of MealTracker. “We are thrilled for our employees and over 2,000 MealTracker customers to join the growing MatrixCare community.”

In other MatrixCare news, the company announced the new release of its MatrixCare Marketing, a CRM designed for senior living providers. MatrixCare Marketing is based on the success of its predecessor, REPS Leads.

“Vacancy is not an option for senior living providers and MatrixCare Marketing is designed with the goal of maximizing occupancy in mind,” said MatrixCare President and CEO John Damgaard.

MatrixCare Marketing includes an interactive dashboard, updated user interface, browser independence and customizable lead and occupancy centers.

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