In with the old
Many vendors serving the eldercare field have failed to embrace blogging, pay-per-click advertising and other Internet-based marketing tools, a new report finds. Many cash-strapped marketers still rely heavily on trade shows, press releases and direct marketing, according to Trends in Senior Care Marketing: Where Suppliers Spent Marketing and PR Dollars in 2007, and What's Ahead in 2008. However, the authors do see a gradual shift in the coming years. Many suppliers will increase their budgets for search engine optimization, webcasts, direct email marketing and other “Web 2.0 tactics,” the report predicts.