Drug industry launches pro-health reform advertising blitz

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Drug industry launches pro-health reform advertising blitz
Drug industry launches pro-health reform advertising blitz
PhRMA has launched a $12 million advertising push for healthcare reform, with TV spots airing in key states and on cable channels nationally. The ads stress the importance of ensuring that patients aren't denied coverage because of pre-existing conditions, cutting red tape, placing a cap on out-of-pocket expenses and ensuring that nobody comes between patients and physicians when it comes to healthcare decision making. The campaign comes at a time that all parties agree is make-or-break for healthcare reform, with Congress in recess and the shape of the legislation still very much in play.
http://www.phrma.org/