CEO sees innovation as key

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A soft economy and increasing regulatory burdens are making it harder for vendors to compete. According to Kinetic Concepts Inc. President and CEO Catherine M. Burzik, product makers will need to put more emphasis on innovation if they want to succeed. “I'd rather cut costs in other places so research and development can have the money to innovate,” Burzik recently said. She added that her goal is to make KCI the “Apple of healthcare innovation—[offering] products that are new, exciting and fun.” The San Antonio, TX-based firm makes wound-healing devices and therapeutic beds.