Bulk TV & Internet (Bulk TV) was named the DIRECTV Lodging & Institutions (L&I) Dealer of the Year for the eighth consecutive year.

The company, which began in 2004, now is in more than 400,000 rooms. In 2015 it set a record for new customers, securing more than 98,000 rooms.

“Bulk TV’s commitment and passion for serving our partners with excellence has raised the bar for all DIRECTV dealers in this market, and we are thrilled to present them with this award for the eighth year in a row,” said Doug Eichler, vice president of DIRECTV Commercial Sales for AT&T. “Bulk TV is a valuable DIRECTV provider and truly deserves this recognition for their hard work and dedication throughout the year.”