A strong affiliation

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Marketers are on pace to to spend more than $2 billion on affiliate marketing this year, according to JupiterResearch. That marks a 15% increase from a year ago. Affiliate marketing's growth has been spurred by its sales-generating performance and minimal initial investment. In fact, online affiliate marketing spending will reach $3.3 billion by 2012, the report predicts. The rise of blogging, interactive online communities and other new technologies are helping to drive affiliate marketing's growth, experts say.

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