Pam Rak

Marketing Matters: Making deadlines

Marketing Matters: Making deadlines

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There's no doubt that there's a lot of pressure in healthcare. But in healthcare marketing, the pressure is the ability to meet deadlines; and if you can't meet them, you're wasting a lot of money and productivity.

Marketing Matters: The creative process

Marketing Matters: The creative process

Take a good, hard look at your marketing and ask yourself if the creative process in your organization is starting to take a nose dive.

Marketing Matters: Starting a video revolution

Marketing Matters: Starting a video revolution

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What does your facility have in common with MTV?

Marketing Matters: Understanding content marketing

Marketing Matters: Understanding content marketing

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One of the biggest marketing mistakes you can make is not getting to know your target audiences - especially when you market across generations