Wednesday, November 26, 2008

Here are the latest product-related developments in the eldercare marketplace, from McKnight's


PRIMARY SPONSOR

• THE LATEST BUZZ

Learning the hard way

September 02, 2008

Three years ago, Hurricane Katrina delivered a beating that still scars New Orleans and a wide swath of the South. Fortunately, many of Katrina's lessons were put into place before Hurricane Gustav arrived this past weekend. Communication was better, evacuation plans were carried out with fewer glitches, and things were generally less chaotic this time around. Providers are to be commended for weathering Mother Nature's latest challenge, and learning from the last one.
 

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• NEW IN THE MARKET

When disaster strikes

September 02, 2008

In an emergency such as Hurricane Gustav, insulin, mobile blood sugar monitoring tools and other essentials are critical for individuals with diabetes, according to Eli Lilly and Company. A sample diabetes disaster kit is shown here with a number of recommended items. These include blood glucose testing strips, copies of prescriptions and an emergency kit.
 

Mobile access

September 02, 2008

What do organizations do when employees don't have access to the workplace due to safe travel concerns? The MobiKEY is one option. Simply plug it any MS Windows PC and you can work as if you were physically there, according to the firm.
 

At your fingertips

September 02, 2008

Informed Publishing has released of the Home Emergency Pocket Guide. The guide helps providers better prepare for emergencies and disasters by consolidating needed information into one handy guide. The product delivers instant access to essential information that caregivers need to respond to emergencies, the company notes.
 

• NEWSMAKERS

Study questions DTC ads

September 02, 2008

Direct-to-consumer ads may be a questionable marketing strategy for drug companies. A study appearing in the Sept. 2 online edition of the British Medical Journal examined three drugs. For two of the three, the ads showed no increase in related sales. Authors noted that for such ads to work, a chain of events, which can easily break down, needs to take place.
 

Smith & Nephew names Dugan president of North American Business

September 02, 2008

Thomas Dugan was named president of North American business for Smith & Nephew's advanced wound management division. Previously, he was the senior vice president of global marketing and U.S. sales for SonoSite.
 

CapitalSource names Schnell senior development officer

September 02, 2008

CapitalSource announced that it has named Donika Schnell a senior development officer for its Healthcare & Specialty Finance Group. In her new role, she will be responsible for sourcing loans to the healthcare sector throughout the West.
 



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