Wednesday, November 26, 2008

Here are the latest product-related developments in the eldercare marketplace, from McKnight's


PRIMARY SPONSOR




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• THE LATEST BUZZ

A strong affiliation

July 08, 2008

Marketers are on pace to to spend more than $2 billion on affiliate marketing this year, according to JupiterResearch. That marks a 15% increase from a year ago. Affiliate marketing's growth has been spurred by its sales-generating performance and minimal initial investment. In fact, online affiliate marketing spending will reach $3.3 billion by 2012, the report predicts. The rise of blogging, interactive online communities and other new technologies are helping to drive affiliate marketing's growth, experts say.
 

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• NEW IN THE MARKET

Better resident assessments

July 08, 2008

Direct Medical Systems recently introduced the world's smallest and lightest ultrasound system. The hand-held device can be used during resident visits to improve the quality of examinations, according to the firm. The system can be used to obtain more information before ordering additional diagnostic tests. The result: fewer unnecessary tests, less resident anxiety and better outcomes.
 

Getting a grip

July 08, 2008

Dale Medical Products has developed a bariatric abdominal binder that includes an adjustable strip. The strip can be placed anywhere on the binder to secure drainage bulbs and tubing without pins or tape, according to the firm.
 

Infection control

July 08, 2008

Medical Nutrition USA recently introduced UTI-Stat with Proantinox. The product is a urinary tract cleansing complex that contains a blend of concentrated cranberry proanthocyanidins, ascorbic acid, D-mannose, FOS and Bromelain. The product helps prevent E-coli bacteria from adhering to urinary tract walls.
 

• NEWSMAKERS

ADL releases new module

July 08, 2008

ADL Data Systems recently released a new Documents Manager. The product lets users scan in paper records and documents, which can be immediately viewed or shared electronically.
 

Gaymar adds Sunshine to its portfolio

July 08, 2008

Gaymar Industries, which makes medical solutions for pressure ulcer and temperature management, announced that the company has acquired the assets of Sunshine Manufacturing. Sunshine makes specialty gel components. Terms of the deal were not disclosed.
 

SureScripts merges with RxHub

July 08, 2008

The recent merger of SureScripts and RxHub is expected to to promote more electronic prescribing. The merged network, called SureScripts-RxHub, combines SureScripts' electronic drugstore routing system and RxHub's insurance information database of more than 200 million insured patients.
 



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