Wednesday, November 26, 2008

Here are the latest product-related developments in the eldercare marketplace, from McKnight's


PRIMARY SPONSOR




Alzheimer's Association
16th Annual Dementia Care Conference

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• THE LATEST BUZZ

Dealing with a downturn

July 02, 2008

What's the biggest mistake marketers can make during an economic downturn? According to 60% of the responses to a new American Marketing Association survey, the answer is halting or reducing spending on key marketing programs. The AMA offers the following strategies for enhancing marketing plans in a downturn: shape the message, don't slash the price; focus on who not to target; stand apart from the crowd and invest in innovation; and sustain the brand.
 

SPONSOR

Penner is changing the face of bathing. Create the ultimate bathing experience and home-like atmosphere. Choose colors, options, and styles with The Cascade Series of spas from Penner Manufacturing . All spas carry a five year warranty.

www.pennerpatientcare.com.


• NEW IN THE MARKET

Happy feat

July 01, 2008

Dancing Hands offers a fun activity for seniors in long-term care communities. The product literally allows people to dance with their hands. There is practically no end to the rhythms and movements residents can create. The package contains a book and CD with 17 activity sessions, a bonus CD with 26 tapping songs, and an instructional video.
 

Spread the word

July 01, 2008

AliMed's Antimicrobial Putty eliminate cross contamination and the spread of infection. The product is available in four progressive resistances that are color-coded for easier identification.
 

Healthy environment

July 01, 2008

Biostep and Biostep Ag were introduced by Smith & Nephew's Advanced Wound Management division, during last year's Clinical Symposium in Advanced Wound Care.
 

• NEWSMAKERS

Senate fails to provide therapy cap relief

July 01, 2008

The Senate failed to pass a crucial Medicare bill before it recessed for the Fourth of July holiday. As a result, Medicare therapy caps for Part B therapy were scheduled took full effect again on Tuesday. "We are very dismayed that on July 1 those Medicare therapy caps took [full] effect," says Susan Feeney, a spokesperson for the American Health Care Association.
 

Gaymar's Stewart earns Lifetime Achievement Award

July 01, 2008

Gaymar's Dr. Thomas Stewart was recently given a Lifetime Achievement Award, during the annual meeting of the World Union of Wound Healing Societies. The designation recognizes individuals who have made significant contributions to the advancement of wound management through research, publishing, education, advocacy and hands-on patient care, according to the organization.
 

LTCQ is now PointRight

July 01, 2008

LTCQ recently announced it was changing its name to PointRight. The firm provides data-driven analytics and decision support services to leading long term care providers. "The time has come for our name to better reflect what we do," commented Rodrigo Navarro, President and CEO of PointRight.
 



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