Falls rank as the leading cause of injury and death for seniors, according to new data recently released by the Centers for Disease Control and Prevention.

In 2014, a third of older adults reported falling at least once in the previous year. Older adults suffered an estimated 29 million falls in 2014 alone, leading to seven million injuries and about $31 billion in Medicare costs. Falls are to blame for more than 27,000 senior deaths annually, the CDC said. 

Officials urged healthcare providers to incorporate fall prevention activities into care routines.