A mind-blowing way to learn, with the right price

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James Berklan
James Berklan

As a parent looking at options for a high school student about to enter college, I know why it seems like everyone talks about the high cost of education. It is high.

As it's put by Andrew Ferguson, the author of “Crazy U.,” which documents a man's re-education during his son's pursuit of college admission: Colleges are charging as much as they do because, well, they can.

Yet there might not be a bigger proponent of the saying, “If you think education is expensive, try ignorance,” than I am. 

I think it's a sentiment shared by many in long-term care. That's what makes McKnight's 8th Online Expo such a good fit for providers. Once again at the end of this month, we will bring you five national experts, each delivering a one-hour session on a variety of topics important to your job. Last year, more than 3,200 attended.

You don't have to leave your desk or office to soak up the knowledge or earn continuing education credits.

The latest on MDS 3.0? You get it, and from no less a guru on these things than the effervescent Leah Klusch, executive director of the Alliance Training Center.

Technological advances for senior care, from an unbiased leader in academia? That would be the forte of Greg Alexander, associate professor, Sinclair School of Nursing, University of Missouri.

Jeffrey M. Levine, M.D., one of the foremost long-term care wound-care experts in the country, is ready to tell what you need to know about palliative care, chronic conditions and the world of unavoidable pressure ulcers.

Charles W. Harry Jr., the director of research and analytics at the National Investment Center for the Seniors Housing & Care Industry, will unlock market secrets and details about capital acquisition as no one else can.

Finally, Jo Walters, the wellness director at Blanchard House in Kenton, OH, will tell attendees how to set up a “war room” for when surveyors visit your facility.

It's a battle out there and the McKnight's Online Expo speakers are ready to lead you into it. The expo also offers clever vendor booths, contests and other resources posted in the online exhibition hall. Unlike the colleges and universities in your backyard, it's all free. 

Registration and more information can be found at mcknights.com/expo2014.


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